Re-thinking Sole Brothers Messaging Increased Website Orders by 90%
Sole Brother is a climbing shoe repair specialist, known for their sustainable and high-quality repairs.
Visit clients live site
The Problem
Joe, the owner of Sole Brother, needed a website redesign as his old site made it unnecessarily difficult for customers to purchase a repair. The content was overly dense, and the user journeys lacked clarity.
He wanted a site that truly reflected his brand, offering quality climbing shoe repairs using sustainable materials, helping climbers extend the life of their shoes instead of constantly buying new pairs.
From Old to New
Old Website
Outdated design
The site had an outdated look that failed to reflect the brand’s professionalism, credibility, and industry expertise.
Unclear value proposition
Users struggled to understand the core value being offered.
Failed to address users' questions
Joe frequently received emails from customers asking how to order.
User journey unclear
When users are unsure of the next step, they’re more likely to abandon the process.
New Website
Modern branded design
The new site features a sleek, branded design that conveys credibility and expertise.
The benefits are instantly clear
Users instantly grasp the key benefits on offer.
Comprehensive FAQs
By eliminating reasons not to purchase, you increase the likelihood of conversion.
Easy purchasing process
Reduces obstacles, making it easier for users to purchase a shoe repair.
What Happened?
Orders Increased by 90%
By making the purchasing process easier and addressing objections.
Improved Average Order Value
We introduced upsell opportunities during the checkout process.
Overall Better User Experience (UX)
Eliminated any content that didn’t directly encourage users to purchase.
What The Client Says:
Working with Web Country Design was such a great experience. The whole process was super smooth and easy, and I always knew what was happening at each stage. I’m really impressed with the end result – my new website looks amazing, it works perfectly!
Sole Brother
Joe, Owner
Get in touch
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We’ll discuss the challenges you’re facing, and if we’re a good fit, we’ll outline the next steps to get started.
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