Hatch Achieved a 100% Increase in Qualified Leads With Stronger Website Positioning
Hatch is a digital marketing company with a passion for helping their clients grow and achieve long-term success.
Visit clients live site
The Problem
Hatch was growing rapidly and needed a website redesign to reflect their expanding expertise and experience. Their goal was to streamline the site, highlighting only the most relevant information to drive buying decisions.
Key selling points, such as their impressive case studies and reviews, were underutilised, with copy that failed to engage users or encourage further exploration.
Additionally, the leads generated from the website didn’t match their ideal customer profile, resulting in a high volume of unqualified prospects.
From Old to New
Old Website
Outdated design
The site had an outdated look that failed to reflect the brand’s professionalism, credibility, and industry expertise.
Social proof not leveraged
Client success stories were barely noticeable, making it difficult for potential customers to see the business’s results.
Ineffective messaging
The content lacked clarity and failed to communicate the real benefits.
Case studies were not engaging
The case studies were lacking compelling data or insights.
New Website
Modern branded design
The new site features a sleek, branded design that conveys credibility and expertise.
Showcased client results
Client results are strategically placed throughout the site to build trust and influence decisions.
Benefit driven headlines
Headlines clearly highlight the value and outcomes for the user.
Introduced bold client results
Eye-catching client results with strong data points draw attention and boost credibility.
What Happened?
100% Increase in Qualified Leads
More qualified leads generated increased revenue.
Overall Better User Experience (UX)
Users were able to find what they needed much quicker.
Optimised Website Performance
Website speed saw significant improvement.
What The Client Says:
Working with Mike has been a pleasure from start to finish. He significantly improved both the appearance and functionality of our website. Clear communication and minimal effort required on our part. I wouldn’t hesitate to recommend him to anyone looking to enhance their website.
Hatch Digital Marketing
Cariston Sheppard, Co-Founder
Get in touch
Ready to take the next step? Book a demo call with us, and we’ll walk you through our streamlined process for creating an efficient, high-performing website.
We’ll discuss the challenges you’re facing, and if we’re a good fit, we’ll outline the next steps to get started.
Book a demo call
View other case studies